Selling a home isn’t as simple as planting a sign in the
ground any more. It involves preparation, timing and strategic advice. If you
don’t do all of the above, do not be surprised when your home does not sell while
others in the area are doing so.
Here are some of the common mistakes people make when
putting their home up for sale:
1. Good photos matter
More and more, buyers are being introduced to properties
online. Pictures and videos matter. Before you take any picture, make sure your
home has been properly de-cluttered, inside and out, and consider staging tips
that will make the rooms appear larger.
2. An MLS listing isn’t enough
In addition to the MLS, your home needs to be marketed on
social media and should be directly advertised to other real estate agents,
here and abroad, who are more likely to bring a buyer to your home. Foreign
investors want Canadian real estate, as they view it as a safe investment. You
need to reach every potential buyer.
3. The price isn’t right
A home is likely to attract the most interest within the
first two weeks it is listed for sale. If the home is overpriced, buyers will
move on. Be realistic when you set a sale price. Check out the competition and
see what recent sales have been in the area. Remember, the longer a house sits
on the market, the more likely that people will start asking whether something
is wrong with it.
4. Buyers can’t get in to have a look
You never know when a potential buyer will want to see it.
It might be late in the evening or at other times that are not convenient for
you. If you say no, the buyer will typically just move on to the next home for
sale, where the owner is more accommodating.
5. Your timing is wrong
Most buyers like to close before the beginning of the school
year, to avoid too much disruption. Since closing usually happens 60 days after
the offer is signed, you want to try to time your sale to happen between April
and June. People generally go on vacation in the summer. So good and a
realistic asking price are among the factors that will ensure your house sells
in a timely fashion.
6. The house has a stigma
Sometimes two homes look similar, but one backs on to a
ravine and the other to a hydro line. Make sure your agent asks for feedback
from people who have seen your home but have decided not to put in an offer. If
there is something outside the home that is bothering buyers, either figure out
how to address it or adjust your price. If your neighbours know about prior
problems with your home, be upfront and tell buyers in advance. They are going
to ask the neighbours anyway, as part of their due diligence.
7. You have the wrong agent
As you think about selling your property, you may realize
that you face many choices. There are many different companies, hundreds of
salespeople and different commission rates. When you interview agents, it
should never be about choosing the one with the cheapest price. Whether you are
selling your first property or if you have previous experience, you should set
high standards when selecting the person who will represent you.
As a full time salesperson, I work hard every day to serve
my clients needs and provide my sellers with insights into pricing, marketing
and negotiations that are invaluable. By offering consumers a choice of
commission plans and a complete range of services, I provide my clients with
high quality services at a fair price. If you are thinking about selling your
property, contact me for a free consultation. I can provide you with
exceptional services and market your home, condo or commercial building to its
fullest potential.
I offer you:
Unique Online Marketing System: information accessible 24-hours a day, responds immediately and directly to each and every prospective buyer. Prospective buyers can access my site 24 hours a day and view your property listing! Your listing will be sent by e-mail to every prospective buyer in my database, where your home meets their criteria. Plus it will be e-mailed automatically to future prospective buyers as well.
Traditional Marketing: As soon as you list your home with
me, I will enter your home in the Multiple Listing Service (MLS) database.
Other agents can immediately access your property information by computer.
Plus, your property will be included in the Re/Max Rouge River Realty magazine
'Inventory of Homes'.
Pricing Your Home: I will help you price your home
competitively to attract qualified buyers. A Comparative Market Analysis (CMA)
report will show you a range of prices being paid for homes in your area. You
can complete my online form to get a feel for your home's market value.
Remember, I will be working for you every step of the way to
make sure that you get the highest possible price for your home in the shortest
period of time. Contact me today!
Randy Miller
Sales Representative
Re/Max Rouge River Realty Ltd., Brokerage
905-668-1800 or 905-427-1400
randy@randymiller.ca
http://whitbybrooklinhomes.com
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